Irrespective of successful mobile apps, there is still space where enterprises are struggling to make their app success. As we can see thousands of apps arrive at play store and app store globally on a daily basis and more than 80 apps are abandoned after just after a single-use. Hence, there is a serious need to implement the right strategies to ensure app success.
As per Statista, by the year 2019, 204 billion apps were downloaded across the globe comprising play store, app store, and other third-party app downloads. Shown in the figure below:
When we talk about yearly revenue generated by mobile apps, again it imbibes a huge figure. As you can see in the year 2014, the app revenue was accounted for $97.7 billion, and considering the gradual growth in its subsequent years, it is expected to reach $935.2 by the year 2023. If you are following your competitor, make sure that you are not just making a clone app. Implement some custom features with easy navigation.
Now the question arises, what strategies are implemented, and what sort of app development mistakes are avoided to drive app success? So, let’s know what mistakes should be avoided while developing a mobile app for your business.
#1 Lack of Adequate Strategy
Often, companies do not perform proper research and strategize things that could be valuable reasons for app success. Whether you are developing the same app that your competitor is running, there will always be different strategies for your app. If you think you have a superb app idea and you start flowing your money without doing adequate research allied to your target audience and market, nothing will work out. This is the most common mobile app development mistakes that modern owners do.
Hence, it is essential to know your targeted audience first, identify your target geo-location, and also perform deep research that what sort of features are required to be amused by your users. Do market research and analyze your app scope to ensure more app downloads and user retention.
#2 Hiring Mobile App Development Company In Hurry
Every step of your efforts toward an app success matters a lot. Hence, when you are making a decision to enlarge your business scope with a mobile app, do not go in a hurry as the market is filled with fresh agencies lacking the right skill-set and expertise. They do not even adopt the testing techniques to ensure the bug-free and smoother functioning of your app. As a result, users get irritated while using your app and uninstall your app after a single-use.
So, make sure the mobile app developers or mobile app development agency you hire have expertise and industry exposure to build a personalized app and can perform rigorous testing to ensure optimum quality of the app. Ask them for their previous work or portfolio, client references, and app development methodology they adopt while developing your app. This will help you find out the right mobile app development service provider.
#3 Ignoring MVP
Ignoring the MVP can be the biggest mobile app development mistake performed by most of the firms. This is such an amazing way to test your app with real market conditions and steady users to analyze and evaluate your app performance. Before investing a huge amount of money implementing a bulk of features from the initial stage may not lead you toward a fruitful deal.
To rescue your app from being a failure, ask your hired agency to create an MVP of your product first. Rather than developing and releasing a full version of your app, develop and release a basic version with minimal or necessary features. This will help to rescue your time and cost involved. Once you get the market feedback; implement required changes and launch the final version of your app with success parameters.
#4 Lack Of Marketing
Most of the business owners think that their task gets over after a final app launching and this is again the major mistake they do as this is the time when you need to enlarge your efforts toward marketing your app to attract and outreach millions of users. To acquire so, you need to outsource a mobile app development company that has a sturdy team of app marketing experts.
If you have your in-house team, you can also initiate implementing the marketing tactics by performing email marketing, Social media marketing, SEO, and influencer marketing, and more. To reserve your app space in today’s deadly competitive market, you have to work on your app marketing goals or else nothing will be achieved.
Summing Up
Mobile apps render and ensure a productive and scalable growth for enterprises. It helps to boost the brand image and market exposure to generate more revenue and ignoring these mobile app development mistakes can truly help you to drive app success. To know more or to develop a strategic mobile app for your business, you can take the assistance of an acclaimed and expert mobile app development services provider.
