An explainer video is a type of online marketing video used to explain a product or service, how to do something, a concept, or anything in between. Typically explainer videos last anywhere from thirty seconds to two minutes. They’re usually placed on high-traffic pages like a website landing page or as a featured video on YouTube to generate brand awareness and traffic.
Explainer videos boost your online presence and brand awareness, and studies have shown they can hold viewers’ attention for 70% of the total video length. Explainer videos embedded on social channels and websites will boost search rankings, as people are spending more time engaging with your content.