Bablaboo had this brilliant idea where a user & their friends’ network have a pool of contacts that they share on a cloud based platform for social or business purpose. This pool of contacts could be tagged via the purpose they serve such as a regular carpenter. For example you might require a business like “plumber”, but then you have to personally ask from friends or look someone up, but on bablaboo you could just do a simple search in your network to find “plumbers” that your friends call upon in case of need.Now this also allowed Switch to magnify on the idea itself & come up with a rating system to make it a more efficient experience but also let the business compete by being listed on the platform by being verified and listed exclusively as business professionals on the app. We also made a comprehensive back end system to manage this complex idea.