Launched in 1987, Car Toys is the biggest independent multi-channel specialty mobile electronics and car audio retailer in America. With offline stores in many cities across the western United States including Washington, Denver, Portland, the brand has a huge and loyal customer base. Envision eCommerce helped Car Toys migrate their store from Magento 1 to Magento 2 and streamline the customer journey on their website using several B2C integrations.
Project Highlights
The team at Car Toys wanted a seamless migration from Magento 1 to Magento 2 resulting in the improved customer experience of their website. The team was very particular about the CX and did not want to discontinue their years-old legacy of serving clients with utmost perfection. Keeping this in mind, our team created a flawless migration process and executed it with precision.
The team’s goal behind migration was to bring freshness and ease to their online store. We started with finding a ready-made theme as per the desired look and feel and the entire process was accomplished within a month seamlessly.
Improved Website Functionality
Some of the plugins on the website were lowering the store’s performance. So, before adding new integrations, we first reviewed the current ones and removed the ones that were just adding more seconds to the site load time.
B2C Integrations
To take the customer experience of the Car Toys online store to the next level, we used integrations like Popis custom module and Amasty module integration, resulting in improved website functionality and CX.
Improved Customer Experience and Conversion Rates
The major challenge behind this Magento migration project was selecting a suitable theme that goes well with Car Toys branding. Once that was stored, their old store had many extensions that required testing, analysis, and reconsideration. Our team worked on developing many of them from scratch, but the results we got after the new website launch were amazing.
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Seamless migration to Magento 2
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Minimal downtime and no loss of data
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User engagement rate up by 49%
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Conversion rate optimization
Key Features / Integrations
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Migration to Magento 2
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Amasty modules integration
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Popis custom module integration
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Customer journey optimization
