HYPER-PERSONALIZED WEB EXPERIENCE LANDS INCREASED CONVERSIONS

The Challenge:

A luxury retailer in US wanted to increase its revenue. The retailer’s top 15% of customers represented 70% of their revenue. The company wanted to engage this 15% of high-value Customers even further by providing a hyper-personalized experience through web channels.

Retailer approached FullStack Techies for help in designing an approach strategy and crafting a hyper-personalized solution. The customer had engaged another attempt for the same in the past and had generated $1 million additional revenue and was expecting a further potential increase in revenue. The expectation from FullStack Techies included building a refined design and provide a hyper-personalized solution that can increase the performance of its existing model.

Our Approach

FullStack Techies started with industry research, competitor analysis, buyer profile, and the latest trends in hyper-personalization. Our Techies effectively leveraged similar approach and personalization techniques that had worked well in similar geography and customer demographic data to build a hyper-personalized web experience.

Hyper-Personalization Converted To Increased Sales & Revenue

The new Hyper-personalised solution enabled the Customer to provide an increased shopping experience and increased customer engagement.

This solution helped retailor driving additional sales and increased revenue. The solution included a customized approach touching end-to-end customer interaction touchpoints. Also, FullStack Techies leveraged our subject matter expertise and past experience from the industry to define and develop a new application.


$50
The higher average order value for personalized products

35%
increase in product sales

4x
Increased conversion