LMS & CRM systems

PROBLEM

The customer aimed to digitize learning processes to let people study and communicate with teachers online. To provide effective educational programs, the organization needed to conduct lessons, create tests for students, and control user progress.

Cooperating with our custom application development company, the client was going to build two web solutions:

1. a learning management system to provide online education

2. a tailor-made CRM system to improve sales operations and increase data accuracy.

SOLUTION

A learning management system has rich functionality that involves:

1. Online courses

2. User account

3. Content management

4. Group and private chats

5. Student performance monitoring

6. Data visualization

7. Calendar

8. The ability for teachers to create tests and homework

9. Integration with a CRM software system

A custom CRM system includes the following features:

1. 1. Authorization

   2. Registration

   3. Data visualization

   4. Task status tracking

   5. Report generation (statistics on the number of user requests for different periods, the number of payments made, the number of students, etc.)

   6. Data search by name, email, phone number, date of the first interaction, etc.

   7. Authorization roles: an admin, a manager, and a marketing specialist

   8. Access control depending on the role

RESULTS

Thanks to an LMS platform, people managed to study remotely from any place in the world, which is especially important during the COVID-19 pandemic. Using a tailor-made CRM system, the customer became able to control sales and marketing processes, for instance, calculate the lead conversion rate, the lifetime value (LTV), the number of incoming requests, the number and amount of payments for a given period, etc.

Learn more about this and other case studies on our website.