The Medu4 medical education mobile app provides users (students) with educational videos and lectures related to the medical sector. The users have to buy video lectures to access them. The app also allows users to participate in practice exercises, which are personalized as per the user needs. The app was built for the Japanese market, and therefore the app language is only in Japanese.
Our client, Medu4, contacted us to build a medical education mobile app. The client already had a web platform for Medu4. However it didn’t have a user-friendly design or layout, and lacked many necessary features that their user base would find beneficial.
The biggest issue was that their target customer base preferred using a mobile app for learning, so there was no point in having a web-only platform. Our focus was to solve these business challenges that our client was facing. Rather than try to just sell technology services, we look to solve business issues that our clients face. Therefore, we decided to build them a medical education mobile app, which provides the students with easy-to-use UI/UX and the best online study material. This includes video classes, personalised exercises, forums and more. The key highlights of the app are listed in the later sections.
Business Challenge
Medu4 was facing the issue of low customer acquisition because they were offering a web-only education platform. Most of their potential customers preferred using a medical education platform on their smartphone. Also, their web platform wasn’t offering a user-friendly interface and learning experience. Another concern was that there were not any measures within their previous system to prevent fraudulent activities.
Having a high quality mobile app would therefore provide their business with significant additional value, but building one that was relevant for their specific business needs was not going to be straightforward. The optimum solution lay in building a mobile app that would drive a faster return on investment, whilst mitigating all the existing difficulties that Medu4 was facing.