GolfTime is a national German golf news provider that has been operating for 15 years. With the digitalization of consumer behavior, GolfTime sought to improve the user experience of customers and reduce the risk of losing their well-established position. In 3 months, we redesigned their current website and created an up-to-date cross-platform news portal.
Key features
The result was a powerful back-end system built in Laravel PHP framework with modern design and quality user experience at the front-end. In addition to improving and refreshing the look, we also implemented a couple of new features both for the users and GolfTime’s employees.
One major update was the aggregation of data from major tournaments’ data so that the subscribers could check players’ statistics and tournament information in real-time. This resulted in an increase in the engagement level of the current customers and the inflow of new users looking for tournament statistics.
Another significant improvement was the admin panel for the employees to be able to maintain the website’s structure according to the developed design templates. Since the level of technological expertise was low in the company, it eliminated the need of hiring IT professionals in the future for website maintenance and could result in significant savings.
The admin panel allowed to create “blocks” of any size, add visual elements, and different widgets.
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