The Hidden Potential of Healthcare
Just like almost everything under the sun, the healthcare industry is recently impacted by the enormous digital transformation and the power of technology. The industry has shown potential signs of immense growth via technology space and the use of mobile applications. This also includes precise diagnosis and all improved use of medical treatment. The end user involving an aspect of technology in healthcare, the healthcare apps for the customers are overshadowing all other benefits that technology brings to the table. So here we find an all-new growing end-user industry of information technology. The market of mobile healthcare applications is growing at a whopping 33% and is expected to clock over $90 billion by 2020.
It is a common trend seen by many other industries which have been completely transformed by technology in the past. First, there is an early sign of interest and speculation which catalyzes the whole process of transformation. Then the particular industry gets on a learning curve of awareness and realization of the potential. Later on, there are a few cases of innovators endorsing the technology with new products. Moreover, the end users rely on the same to completely adapt the massive technology. A similar pattern is pretty evident with healthcare apps as well.
What sets it up for healthcare apps?
The transformation doesn’t happen sitting on the throne. It is quite clear that two important motivations accompany every change. Firstly, it is driven by a potential technology which is looking to impact the same on an end to end basis. However, there has to be a supporter of the desired need which is looking to be sold as a business opportunity. Both of them are pretty clear and evident in the respective healthcare space. Thus, there lies absolutely no reason for the healthcare industry to be a part of the digital transformation.
Revolutionized Stake Holders
Medicos-Doctors & Nurses
The healthcare industry is getting a more comprehensive line of business and commerce. Extensively, there lies a more accessible and useful outreach to the end consumer. Now the mobile applications are helping doctors nurses extend their services right to the mobile phones and thus penetrate the most probable customers most convincingly. It is one of the primary drivers which is helping the industry undergo a digital transformation. Just like any other business, technology which elevates the customer experience leads the way. The same is happening with the healthcare apps over in all over the app stores.
The impact of healthcare applications for doctors is not just speculated, but it has also hit the real ground. Now doctors are expecting a larger business volume with an increase of 25 to 40% compared to the conventional need driven market. From this, healthcare apps are helping nurses render their services with intricate and transparent markets. Now, it isn’t difficult to find nurses for a non-doctor treatment (we don’t endorse it). The same has been mostly solved by many healthcare apps which help you directly connect with nurses offering care and semi-surgical treatments.
The end consumers- Patients
Healthcare mobile apps are helping you asked healthcare industry win the game of customer experience most majestically. These apps are contributing to create, manage and deliver immense value wrapped in ultimate customer experience. It is a never-ending and a mainly growing market with a massive potential of consumers and the waiting doctors.
The end consumers delve deeper into self-care and for their loved ones all the services. It being readily available just with the tap of the mobile. The collective pool of resources like doctor consultation, medical history management and keeping the reports all on the go is motivating all the consumers to make way for more healthcare apps. Apart from the stated, mobile applications are reaching an altogether higher degree of usage and traffic because of several other subordinate industries. The healthcare consultation investigation accompanied by the pharmaceutical delivery is vigorously catalyzing because of these healthcare apps in the industry.
When users get all the necessary consultation, care and investigations right through the app sitting at their house are bound to use the facility. The great acknowledgment received by the healthcare applications is motivating every mobile application development company to attend clients with similar requirements in the healthcare space.
Pharmaceutical Retail
The retail pharmaceutical sector has been on the receiving end in this journey of digital transformation with healthcare apps. With all the services being rendered right at the doorstep, genuine retail pharmaceutical services are being encouraged with an open heart. A patient who seeks consultation online, orders investigations from the numerous available options is most likely to order medicines from the same app; just with a tap. The healthcare industry seems to leave no stone unturned for supporting the digital healthcare transformation with proper awareness and a genuine brand building campaign.
A new industry in the Making
Every digital transformation opens certain avenues of business and commerce for the related industry. The newly transforming healthcare industry is opening up immense possibilities for companies and enthusiasts from the IT sector with a background in medicine. These days, many companies are looking to explore the healthcare industry with their 360° support for mobile and web application development. The Indian start-up ecosystem is enthusiastically passing through the healthcare space for long-term business opportunities and easing out the khan's customers against them in a monopolistic market. The Indian start-up ecosystem is enthusiastically parsing through the healthcare space for long-term business opportunities. Furthermore, it is easing out the customers against them in a politic market of highly skilled doctors.
The last note
The newly started digital transformation is yet to ride the long curves of maturity and becoming a cash cow for about a decade or more. Immature minds of the industry are exploring the healthcare space for new use cases and many other problems which are yet to be sold shortly. The all-round development of the healthcare industry is on the cards with technology empowering diagnosis mechanisms, drug delivery systems, customer experience through healthcare apps and a lot more.
