Can you imagine a single day in your life without using a Smartphone? Sounds scary right? The sophistication offered by mobile devices, applications have transformed the way we live and it’s hard to live without smartphones anymore.
With the ability to perform any action on the go through mobile applications, the advantages offered by mobile applications to users are surplus.
Why mobile apps are important for your business
Smartphone have not only changed the lives of the public but also businesses. Companies are looking for ways to stay engaged with customers 24/7 and mobile applications are perfect fit to their purpose and bill. Mobile apps have helped companies to understand customers better and plan their marketing strategies accordingly to improve sales.
What are the benefits of a mobile app for businesses?
Find out some of the benefits mobile applications offer to businesses.
- Enables direct communication
- Enables geo-targeted marketing
- Increases recognition to build customer loyalty
- Helps create awareness make the sales through application
- Increases customer engagement
- Makes your business unique
- Boosts brand recognition
- Improves visibility
However, developing mobile applications for customers is often challenging for businesses and they look out for partners to develop apps that are unique, scalable, robust and high performing.
Finding the right mobile app development company for enterprise needs is a growing concern for 80% of C-level executives. With a plethora of companies to choose from, finding the best mobile app developer out of many is always challenging.
Why is choosing mobile application development partner important?
A major reason why most mobile app development projects fail is because of poor partner selection. As most companies focus only on effective pricing they fail to account for quality, which in turn leads to lacklustre customer experience. So, it is a must to find the right partner to make your enterprise apps beneficial to your company as well as your end-users.
Top 7 tips for choosing a mobile app development company
Understanding this, here in this post, I’d like to share top 7 tips that would help you identify the best mobile app development company that can make your enterprise app dreams a reality.
Look out for the below parameters before hiring a mobile app development partner for your enterprise needs.
- Proven track record
- Mobile app portfolio
- Technical expertise
- Awards & accreditation
- Open communication
- Training & support
- Effective pricing
The sections below will help you understand why these parameters matter the most for your enterprise’s success whenever you consider partnering with a mobile app development company.
Prove Track Record
There are too many companies that boast as best; however, only a few have hands-on experience in developing and delivering apps. Don’t be lured by the words. Check out their years of experience and success rate to validate their credibility. A company with lots of experience would have already helped many enterprises with different types of applications and they can help your enterprise too by understanding your requirements clearly.
Mobile app portfolio
Customer success stories say it all. Explore their portfolio of customers to find out the types of apps the company has developed and delivered. Especially, take a look at the testimonials of customers to determine the credibility of the company.
Remember, only world-class app development companies have certified mobile app developers. Not every company does. Certified app developers have hands-on experience to state-of-the-art development tools and are updated with the current technology landscape and user behaviours; so, they can help a great deal in creating apps that would speak volumes to your end-users.
Awards & accreditation
This is an important metric most enterprise heads fail to count on. Only companies that help the customers with applications satisfying their end users will be in the news. Check out for the awards and accreditation of the company before making a decision. You can check out these details on their social channels.
Keeping the communication channel transparent throughout the project is important. Ensure the company has a dedicated project manager, team, and tool to report you on the progress of the project during each phase. This will expedite the app delivery.
Training and support
Pre, during and post-launch support is extremely important for any company investing in a mobile application. As enterprise apps are rolled to a huge volume of users, training the in-house team during the project phase and post-launch is vital to make the transition seamless.
Pricing is a tricky part that leaves most enterprise heads in a dilemma. Ensure the company is sharing the complete pricing details transparently without any hidden charges for support or maintenance. Many companies start with lesser pricing but will cost you an arm and leg for support/maintenance needs.
Thinking of some of the best online portals for checking out the aforementioned metrics in one place? I have covered some for your reference as well.
There is no denying the fact that mobile applications will be the best solution for enterprises to keep customers engaged and sell. Find a right partner who can direct you with right strategy and action plans to create applications that your customers love.