A decade ago, cross-platforms games were only a dream to many involved in the online gaming industry. But, with the advancement in technology and the advent of new tools, technologies, and game engines, it is now possible to develop cross-platform games that can be accessed and played from different consoles or devices.

These games account for a big share of the complete mobile gaming industry. Fortnite, Minecraft, Final Fantasy XIV: A Realm Reborn, Halo Wars 2 are some of the examples of such games that are gaining immense popularity worldwide. And if you are wondering why these games are getting so much hype, then this article is exclusively for you. Check out the below-given reasons to know why cross-platform games have become everyone’s favorite:

1. One-time coding- To develop such a game, a cross-platform game developer has to write the code only once. This code can be then published to different platforms, such as Steam, iOS, and Android. This method of development saves huge time and effort of the developer. Moreover, it also minimizes overheads and expenses.
2. Ability to be accessed from different platforms- Gamers nowadays use different devices, from smartphones to high-end gaming consoles, to play a game. The best way to reach a mass audience is to provide them a game that can be accessed on any device so that players all over the world can play with each other.
3. Uniformity- The look, feel, design, and experience of the game remains uniform across all devices.
4. Less development time- As you can utilize a single code for different platforms, the development of cross-platform gaming apps requires less time as compared to the Android or iOS game development.
5. Less maintenance cost- The ease of running a common code on various platforms decreases the maintenance cost of a cross-platform game.
6. Wider reach- If you want to target a bigger pool of audience, then the cross-platform games are a perfect choice. No matter if the player is using a PC, smartphone, PS4, Switch, Xbox One, or any other device, a cross-platform game can be played on any of them. Targeting more platforms will definitely make you connect to a wider client base.
7. Better monetization- Since cross-platform games have a higher retention rate, developers can earn big from a single game, which can be accessed from different platforms.
8. High performance- Cross-platform applications can be easily adjusted and run seamlessly on different systems, thus, deliver great performance.
9. Easy to update and upgrade- Every update and upgrade can be synced to all platforms and devices simultaneously, which reduces effort and time.

The aforementioned ones are only a few reasons why cross-platform game development is in demand.

Tips to keep in mind before developing a cross-platform gaming application

Take a look at these tips before you write down your cross-platform game app development requirements:

• Choose a game engine that is suitable for developing a cross-platform application. You can pick from Unity, Corona, Cocos2D JS, AppGameKit, and other popular game engines.
• Find a reliable mobile game development company with experience in cross-platform game development.
• Do a bit of market research to know about the game genres that are popular among players.
• Decide on the essential features you want in your game.
• Prepare a monetization strategy in advance.

If you are naive and have no or little idea of the game development process, then hire game developers or reach out to a professional game development company to turn your game app development idea into reality.

Final Words-

Cross-platform game applications target a large number of audiences that are using different devices. These types of games offer the best value of money; however, they also need a bit extra investment in the development. But, if you connect to the right mobile game development company, you can get the game developed in your budget. Therefore, make your choice wisely.

Can you imagine a single day in your life without using a Smartphone? Sounds scary right? The sophistication offered by mobile devices, applications have transformed the way we live and it’s hard to live without smartphones anymore.

With the ability to perform any action on the go through mobile applications, the advantages offered by mobile applications to users are surplus.

Why mobile apps are important for your business

Smartphone have not only changed the lives of the public but also businesses. Companies are looking for ways to stay engaged with customers 24/7 and mobile applications are perfect fit to their purpose and bill. Mobile apps have helped companies to understand customers better and plan their marketing strategies accordingly to improve sales.

What are the benefits of a mobile app for businesses?

Find out some of the benefits mobile applications offer to businesses.

• Enables direct communication
• Enables geo-targeted marketing
• Increases recognition to build customer loyalty
• Helps create awareness make the sales through application
• Increases customer engagement
• Makes your business unique
• Boosts brand recognition
• Improves visibility

However, developing mobile applications for customers is often challenging for businesses and they look out for partners to develop apps that are unique, scalable, robust and high performing. 

Finding the right mobile app development company for enterprise needs is a growing concern for 80% of C-level executives. With a plethora of companies to choose from, finding the best mobile app developer out of many is always challenging.

Why is choosing mobile application development partner important?

A major reason why most mobile app development projects fail is because of poor partner selection. As most companies focus only on effective pricing they fail to account for quality, which in turn leads to lacklustre customer experience. So, it is a must to find the right partner to make your enterprise apps beneficial to your company as well as your end-users.

Top 7 tips for choosing a mobile app development company

Understanding this, here in this post, I’d like to share top 7 tips that would help you identify the best mobile app development company that can make your enterprise app dreams a reality.

Look out for the below parameters before hiring a mobile app development partner for your enterprise needs.

• Proven track record
• Mobile app portfolio
• Technical expertise
• Awards & accreditation
• Open communication
• Training & support
• Effective pricing

The sections below will help you understand why these parameters matter the most for your enterprise’s success whenever you consider partnering with a mobile app development company.

Prove Track Record

There are too many companies that boast as best; however, only a few have hands-on experience in developing and delivering apps. Don’t be lured by the words. Check out their years of experience and success rate to validate their credibility. A company with lots of experience would have already helped many enterprises with different types of applications and they can help your enterprise too by understanding your requirements clearly.

Mobile app portfolio

Customer success stories say it all. Explore their portfolio of customers to find out the types of apps the company has developed and delivered. Especially, take a look at the testimonials of customers to determine the credibility of the company.

Technical expertise

Remember, only world-class app development companies have certified mobile app developers. Not every company does. Certified app developers have hands-on experience to state-of-the-art development tools and are updated with the current technology landscape and user behaviours; so, they can help a great deal in creating apps that would speak volumes to your end-users.

Awards & accreditation

This is an important metric most enterprise heads fail to count on. Only companies that help the customers with applications satisfying their end users will be in the news. Check out for the awards and accreditation of the company before making a decision. You can check out these details on their social channels.

Open communication

Keeping the communication channel transparent throughout the project is important. Ensure the company has a dedicated project manager, team, and tool to report you on the progress of the project during each phase. This will expedite the app delivery.

Training and support

Pre, during and post-launch support is extremely important for any company investing in a mobile application. As enterprise apps are rolled to a huge volume of users, training the in-house team during the project phase and post-launch is vital to make the transition seamless.

Effective pricing

Pricing is a tricky part that leaves most enterprise heads in a dilemma. Ensure the company is sharing the complete pricing details transparently without any hidden charges for support or maintenance. Many companies start with lesser pricing but will cost you an arm and leg for support/maintenance needs.

Thinking of some of the best online portals for checking out the aforementioned metrics in one place? I have covered some for your reference as well.

• Clutch
• Develop4u
• GoodFirms
• Yourstory
• Quora

Conclusion
There is no denying the fact that mobile applications will be the best solution for enterprises to keep customers engaged and sell. Find a right partner who can direct you with right strategy and action plans to create applications that your customers love.

The evolution of the technological landscape has led many software companies to redefine their marketing strategies. This world is gradually shifting towards global digitalization. Marketing is a huge part of any company’s success story, and a good marketing strategy always converts prospects into customers. Marketing is the fuel that drives traffic to your website. Without the right marketing, you may lose potential customers before they even click on your website. The IT industry is huge. Technology marketing needs special attention and focuses on ensuring the brand stays at the forefront of the audience’s minds. To produce effective results and profitable ROI, marketing strategies should always be customer-oriented.

Every business needs effective marketing strategies to reach a wider audience, convert more leads, and create a functional sales funnel. Long-lasting customers don’t only help generate revenue and profit, but they promote a strong brand image. To make sure every investment in marketing is leading to a profitable result, companies use tools and strategies to figure out their targets, the upcoming challenges, and the ROI generating solutions.

Creating a technology marketing plan involves more than just writing down goals and drawing out a roadmap. The right marketing plan includes tested marketing strategies that target potential leads and boost revenue. Without the right marketing strategies for technology, especially in a tech-driven world, you cannot expect growth.

Most companies find it challenging to determine the best marketing strategies focused on technology. Keeping that in mind, TopFirms compiled a list of the top 5 successful marketing strategies.

Educate Through Content

The purpose of content is to educate the masses. In marketing, content is focused on educating potential customers. How and when you produce your content matters a lot. No matter what kind of software products or services your company offers, you will surely benefit from content production if done right.

The value of content in the digital marketing space is astounding. The purpose of content is to grasp attention. Many competitors don’t invest a lot of time in producing original content and thus mostly survive on click-through rates. Your priority should be to produce content that earns the buyer’s trust; that makes the visitor click the link and purchase your product. The low-value approach barely develops long-term trust between the target audience and the brand.

High-value content doesn’t always need to include clickbait. Portray the problem and solution through a great story. Think about the power of emotional and sentimental content that appeals to your customers. Build a relationship with your potential customers and gain their trust and interest in your brand.

Content comes in many forms; blog posts, reviews, guides, and videos. When it comes to marketing strategies for technology, specifically, educating through trends, reports, stats, infographics, and videos, produce valuable results.

Introducing any technology requires a full detailed specification of that technology. This content is mostly delivered through articles or infographics. But most people don’t have the time to read the full article or understand the infographics quickly. This is where video content proves highly valuable.

A short 3- minute video explaining the technology and its impact is enough to convert leads into revenue. Producing original video content includes great storytelling that breaks down technical jargon for a global audience. Make sure your video content helps you stand out by creating funny and entertaining content. Including infographics and client reviews is always a plus.

Influencers Partnerships 

Partnering with influential figures increases your chances of being recognized. People are relying on honest experiences and feedback from others before they invest in anything. Marketing is no longer structured. Tech buyers, specifically follow influencers who are experts in the field of technology. Partnering with such influencers adds to your credibility.

Knowing your influencer’s persona and their fan following is crucial. You don’t want to partner with someone whose goals and fan following don’t align with your product’s specifications. Identifying your target buyers gives you an idea of who they follow and what kind of content grasps their attention.

Social credibility is considered a huge factor in influencer marketing. No influencer would be interested in partnering with you if you’re just looking for some online fame. Make sure the content you produce is diverse, high quality, and regularly posted. Collaborating with influencers and sharing exclusive content with them allows you to engage more with a wider audience.

Marketing Tools

Nurturing leads is highly possible because of marketing automation tools. An automated system to collect leads, create a marketing timeline, divide contacts, and analyze sales is essential in building a sustainable revenue model. Eloqua, Marketo, and SilverPop are some popular marketing automation platforms. Not only do these platforms offer Customer Relationship Management (CRM), but they also have unified integrations to process huge data sets. Such platforms can do wonders for technology marketing.

Interactive Features and Tools

From the many trends taking over digital marketing, interactive content has been the most popular. Such content includes tools to boost engagement and generate revenue. These interactive tools focus on producing high-quality leads. Calculators, quizzes, assessments, and infographic videos are some examples.

Such interactive content helps in building relationships with prospects. Solving quizzes and doing assessments provide the prospects with personalized insights and keeps you above the competition in the digital marketing space.

Email Marketing

Although this is the oldest marketing strategy to exist, it still works. With the up and coming trends in digital marketing, it’s safe to say that innovation is added to everything. If you don’t want your content given away for free, why not trade it instead? This technology marketing tactic is now becoming increasingly popular as it’s proving to be incredibly valuable.

Ask for an email address in exchange for giving access to exclusive content. This is the easiest way to add prospects to your mailing lists and taking over their inboxes. Through email marketing, you can easily boost your brand image in your audience’s mind. 

Now that you know the five successful marketing strategies for technology, all you need to do is put them out to test and witness the fastest lead generation you’ve ever seen.

The development of online stores throughout the world have increased the economy of the world by leaps and bounds. These online platforms permit consumers to cherry-pick the merchandise from the relevant websites and place their orders online.  

E-commerce has also generated innumerable jobs which can be done from anywhere, especially from home. There are so many people who have little knowledge or basic knowledge of IT, especially women who are working from home. They are able to do a lot of back-office work of any organization from the comfort of their home. There are no fixed working hours and with lots of time flexibility, anyone can do these jobs from home, of any company around the world. This is not really a new phenomenon, because such practices have been going on, for instance, business process outsourcing (BPO), call centers, customer care services, data input, they were transferred to those countries where the salary package was much lower than the developed countries. 

In this digital era, technological development has outrageous growth in past decades and has taken our world to a new level too. As of now, the Smartphones have boggled the market system along with its Artificial Intelligence based apps at an increasingly alarming rate. Yes, it is clearly understood that mobile phones have become the major essential of each & everyone’s life. On the other side of the flip, the enterprises globally are giving a try to draw the traction too.  Identifying the right mobile app development company at this stage is a key factor for every client to take their business in a right direction.

Introduction

It is important for business owners to have a mobile presence for their business because it works as an extension of their brand. Mobile channels impact the overall reputation of a brand in a lot of ways. In today's day and age, it is normally expected that a brand will provide the same customer experience across all of its channels. Hence this piece has been put together to shed more light on how one can better manage their brand's reputation through mobile channels. Let's get started!

 Mobile apps are an extension of your brand