In this era of digitization, mobile apps play an indispensable role in our daily lives and give direct access to businesses to get their consumers onboard. But is this enough? Well, the answer is definitely a “no.” These days having an ordinary app won’t suffice the purpose. Apps have to be upgraded and should be more user friendly than before. This is where wearable apps come into the picture. These apps are not only smartphone-friendly but tech-friendly too.
“With the increase in the dynamics of the taxi booking industry, it is crucial to note that having a taxi booking app has become minimum eligibility. A simple impetus being the challenges created by big players like UBER, LYFT, etc.”
They have steadily changed conventional methods of taxi-hailing to modern methods by intelligently collaborating technology with services. Which not only reduces the time but accelerates consumer satisfaction.
Creating an application for your company is a very complex task for the entire team involved in it, from conceiving the idea to finalizing the application. However, the challenges do not end there. Once the app is developed and tested, you need to think about how to advertise an app, and that goes far beyond publishing it on the Apple Store or Google Play.
The truth is that the ideal is that this strategy is created in the initial roadmap and the first stages of strategic planning of the mobile app development process. Below, we'll take a closer look at how to advertise an app and what strategies to use on each channel you choose to advertise it on.
The keyword strategy is an old acquaintance of those who work with digital marketing because it is how people find content on the internet. And the same goes for apps: a good PC strategy will help your app to be found in a search on Google or another search engine, on social networks and, of course, on the Apple Store and Google Play.
So, as a lot of people on the internet do research related to solving their problems, what you need to do is to spot which words and terms related to your business are most searched for. So when people use those words in search engines, they'll find your app.
Some useful keyword tools to use are:
This tip on how to advertise an app may seem obvious, but many people on the market forget about it. For that, first of all, you need to understand what ASO is and how it works.
ASO stands for App Store Optimization, and it's a way for you to understand how app stores rate your app so that it can be found more easily. Some important points to consider when applying ASO and making your application easier to find:
Before choosing the name of your app, search the stores and see what the names are like. Try to analyze if there are any patterns. If your competitors always use the same keyword or variation in the title, for example. In the same sense, check if there are points in common between the logos of competing apps.
From this analysis, try to create a name and a logo that stand out from the ones you saw, so that they will attract the attention of your target audience. With the keywords already defined, remember to use them in the description of your app in the publishing process. Try to get at least 500 downloads as quickly as possible, and always interact with your audience through app stores: respond to reviews and comments about your app.
When it comes to promoting your mobile app, select some sites that have to do with your market and your audience to comment on your posts and link to your application in the app stores.
However, there is no need to distribute links in random comments: you must maintain consistency, relevance and meaning. Otherwise, you will not attract your target audience, and you still risk having your comments deleted or blocked by blogs, networks and sites you selected.
This may not seem to work, but there are records that this type of action generates high clickthrough rates on these links. After all, if your comment is adding or contributing to something, it's natural for people to click on it. So, people who are interested in a particular subject will see that there is an app for them related to that.
Just bear in mind that it is not an easy job because it takes a fair bit of time, but that it can generate an excellent result for your app.
E-word of mouth is one of the most effective ways to increase downloads of your app. The old "my friend showed me this" or "my colleague told me about that" still works well, especially online. A study published by Nielsen shows that 92% of consumers trust referrals from people they know.
Of course, people recommend a specific brand, service or product that they like and have a pleasant experience with. However, you can give some incentives to make it happen. Have in mind that you will need to be creative and offer something in return to have these recommendations
The investment in improving your app's ASO and spreading it among your acquaintances are examples of how you can significantly improve your app's performance and get more users.
There are many strategies to get downloads, some more straightforward other more sophisticated, but we chose to present tactics that I know will have an effect and that don't need high investment, at least in the beginning it will not push the cost of developing an app (and promoting it, of course) too high.
Gabriela Damaceno is a journalist and head of online content for Media Shark, one of the best mobile app development companies in Queensland, Australia. She is representing HK Certifiers, a company that offers Construction Certificates services. You can connect with her via Linkedin.
Irrespective of successful mobile apps, there is still space where enterprises are struggling to make their app success. As we can see thousands of apps arrive at play store and app store globally on a daily basis and more than 80 apps are abandoned after just after a single-use. Hence, there is a serious need to implement the right strategies to ensure app success.
“To do great things, innovation must never stop”. Make no mistake, but technology and innovation are all primed to give us a future where the internet will have absolute power over our lives. Humans will be deeply connected with machines and things. And with this, technology will never be the same, and neither will our lives. To replace or to be replaced is what it all comes down to. Think of it this way, software and Game development companies keep upgrading to provide the customer with a better experience with time by overcoming the drawbacks of the older versions. Similarly, Edge computing is an upgrade to cloud computing.
Human beings are naturally creative with ideas, and it is explained by all the scientific innovations that have become part and parcel of our everyday life. Even among the millions of apps populating the Play Store and App Store, many are unique and path breaking. But however, tremendous and mind-blowing an app idea you come up with, without funding cannot be shaped into an actual app.
How can you get funding for your app idea so that you can further shape the idea into a successful app? Well, the straightforward answer is you need to approach investors and convince them about the potential of your idea for a successful app product. Where and how can you approach these investors? Well, precisely to answer this, we are here. Just read on.
Engage in a Crowdfunding Campaign
When you have no favor from the individual investors or institutions, the crowd of interested people or potential future users can lend their hand to raiding the fund. Yes, we refer to Crowdfunding as a great alternative way to raise funds for a new and unique app idea that looks promising.
There are several well known and widely popular Crowdfunding platforms out there. Before that, you need to choose a Crowdfunding model that suits your project best. Apart from the app-only Crowdfunding platforms such as AppsFunder and AppSplit, you can always opt for big techs Crowdfunding platforms such as Indiegogo and Kickstarter.
Fetch Voluntary Donations from Your Web Users
Do you have an established website already? Well, this can be used as a great resource to pull money for your app project. If the website is quite popular with a good volume of business-minded traffic, you can make a landing page pitching your campaign and start taking donations.
Besides describing your app and it's real-life benefits to the users, make sure you can give them additional impetus through some gifts, per-order benefits, or just compensations in either cash or kind. Use a short contact form with few fields along with a strong pitch for your new app.
Bootstrapping
Bootstrapping, which is basically about finding an app from your own pocket, cannot be completely neglected. Yes, there are examples of several successful apps that found investment through this simple method. All you need is to cut your expenses, make room for saving money, and invest the accumulated corpus on the app project. Bootstrapping can be more effectively done if you cut your initial app budget to a minimum by embracing the Minimum Viable Product (MVP) approach for development.
Sourcing from Your Own Network
Often more than any outsider, our family members and friends understand our plight better. Many of us find our nearest and dearest ones to be the best audience for our creative pursuits. For your app project, you can also explain the merits to a chosen few among your friends and family members and request a contribution. Ask them to lend money for some time with a specific plan for repaying their debt in time.
Often selling an idea to your closest ones is way easier than doing the same to a seasoned investor. It is particularly useful for small and less expensive app projects, the cost of which can be met by sourcing money from individuals. IndianAppDevelopers company mainly uses this funding approach. The closer family bonds in India made this a great funding option for many innovative app products. Again, an MVP approach will help you keep the cost minimum at the initial stage so that you can easily get funding, and after the app goes live, you can come with value additions through updates.
Private Investors
Getting funds from private investors in your known circle is another good option. This approach is particularly useful if you are approaching businessmen working in the related niche of your app. For example, if you are building a food delivery app, some restaurant chains, and joint food owners can show interest in your app and can agree to invest in the project.
Taking Part In-App Contests
Do you know you can just build a basic stripped-off app version showcasing your key value proposition and take part in-app contests only to get noticed and get funding from investors? The app contests help many new apps get the limelight and get investors' favor for building the app to success.
Even if you don't get success initially, the experience of taking part in such competitions will prove vital to your developer career and help you grow excellence. Sometimes, even the competition runners-up and other participants who couldn't get closer to the title find good offers from investors after the event is over.
Get Co-Founder On-Board
Finally, we are going to explain the most popular and common way to get investors for your app project. Yes, it is a great idea to strike a partnership with a credible investor who has a serious interest in the app. This will also help you implement the app idea and bring out a product that perfectly matches your expectations.
Instead of borrowing money for your project, let the investor become co-founder of the app. This will also create more financial room for your app product as you don't have to get hurried for replying.
Conclusion
Funding is the most crucial step in building a successful mobile app. To get funding easily, make sure you have a unique app idea that can instantly resonate with the needs of its target audience.
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