Mobile-First Design: What is it & Why is it Important?

Mobile-first design is the strategy used by the UX Shopify web development company in recent times to create an optimized website for Shopify website design. With the Mobile-first design, the developers create the mobile app for the store before planning the desktop version.

Planning and creating a desktop version needs an enormous number of steps and designing. But it cuts half to when it comes to designing a mobile app. With the increased use of mobile phones, the number of users of mobile has gone up by one billion. Hence, there is a need for businesses to make their online store available on mobile for convenience of use. For creating Shopify stores with Mobile-first design principles, you can also hire Shopify experts.

What is a Mobile-first design?

The idea behind Mobile-first design is that UX designers should create the Shopify website design, keeping in mind the smaller screen that is mostly used by the users these days. Plan the website for the mobile sites and then expand the idea to the larger screens like the desktop. Importantly, the strategy helps the business to reach out to the right number of users with the right device.

While creating mobile sites, the Shopify web development company focuses on the fact that the content of the business website should be available to the users in the right proportion. The vital factors of the online stores should be made available on the mobile so that potential customers get all the necessary information.

Initially, mobile sites were created by the designers after they have created the desktop sites. But times have changed. There is a slow decline in the number of desktop users, and hence more priority is given to mobile sites.

For understanding Mobile-first design, you must understand two important aspects of it-

  • Responsive web design- RWD is the designing method used by the Shopify web designers that enable the users to see the same website on different screen sizes. The method reduces the need for panning, zooming, and scrolling.  
  • Progressive advancement- It is the method of creating Shopify stores for the smaller screen type with a lower version of browsers like that of mobile phones. After the successful design of mobile sites, interactions have been added to make the pages available for PCs and tablets.

Why Mobile-first designs Important?

With the increase in the use of mobile phones users, Google is ranking the mobile-friendly sites. According to the statistics, there are more than 5 billion people around the world using mobile phones and the internet. With more than 64% of the conversion rate for mobile sites, many businesses have made mobile-friendly websites for their online store. With interactive and navigable mobile stores, business owners can double profits.

The mobile sites are light in weight and easy to navigate as fewer elements are there on the page. Hence, many users prefer the mobile rather than computer/ desktop sites. Also, mobile phone users find it handy to use mobile stores and quick to use.

With simple designs and fewer elements, page loading is quick and smooth. The idea also lets you create a foundation for the business and make your online store available to the mass. Mobile-first design also ensures that essential and crisp content is available to your visitors and maintains clarity among all.

Mobile-first design and Content:

The mobile-first design focuses on two essential things- Content and Design.

The very first thing to think about in the Mobile-first design principle is the designing of mobile apps with the right amount of content. Since the designs in the mobile store and apps are small and lightweight, too much content will make your mobile site useless. For making a productive and workable mobile store, the selection of content is essential.

To understand the content for the mobile sites, you must understand what your visitors are looking for and what type of content they need. After assessing their need, you create a mobile-friendly site with the necessary content that will fulfill your requirements. This method also ensures that you are putting your customer’s needs, above all.

Final Thoughts!

Mobile-first design is a working principle for the UX Shopify web designers as it-

  • Help make better mobile sites.
  • Ensure better and workable desktop sites for later.
  • Put the customer’s needs in the front.
  • Create a simple and elegant design for mobile for faster page loading with the help of Shopify experts.

9 Reasons Why Cross-platform Game Development is in Demand

A decade ago, cross-platforms games were only a dream to many involved in the online gaming industry. But, with the advancement in technology and the advent of new tools, technologies, and game engines, it is now possible to develop cross-platform games that can be accessed and played from different consoles or devices.

These games account for a big share of the complete mobile gaming industry. Fortnite, Minecraft, Final Fantasy XIV: A Realm Reborn, Halo Wars 2 are some of the examples of such games that are gaining immense popularity worldwide. And if you are wondering why these games are getting so much hype, then this article is exclusively for you. Check out the below-given reasons to know why cross-platform games have become everyone’s favorite:

  1. One-time coding- To develop such a game, a cross-platform game developer has to write the code only once. This code can be then published to different platforms, such as Steam, iOS, and Android. This method of development saves huge time and effort of the developer. Moreover, it also minimizes overheads and expenses.
  2. Ability to be accessed from different platforms- Gamers nowadays use different devices, from smartphones to high-end gaming consoles, to play a game. The best way to reach a mass audience is to provide them a game that can be accessed on any device so that players all over the world can play with each other.
  3. Uniformity- The look, feel, design, and experience of the game remains uniform across all devices.
  4. Less development time- As you can utilize a single code for different platforms, the development of cross-platform gaming apps requires less time as compared to the Android or iOS game development.
  5. Less maintenance cost- The ease of running a common code on various platforms decreases the maintenance cost of a cross-platform game.
  6. Wider reach- If you want to target a bigger pool of audience, then the cross-platform games are a perfect choice. No matter if the player is using a PC, smartphone, PS4, Switch, Xbox One, or any other device, a cross-platform game can be played on any of them. Targeting more platforms will definitely make you connect to a wider client base.
  7. Better monetization- Since cross-platform games have a higher retention rate, developers can earn big from a single game, which can be accessed from different platforms.
  8. High performance- Cross-platform applications can be easily adjusted and run seamlessly on different systems, thus, deliver great performance.
  9. Easy to update and upgrade- Every update and upgrade can be synced to all platforms and devices simultaneously, which reduces effort and time.

The aforementioned ones are only a few reasons why cross-platform game development is in demand.

Tips to keep in mind before developing a cross-platform gaming application

Take a look at these tips before you write down your cross-platform game app development requirements:

  • Choose a game engine that is suitable for developing a cross-platform application. You can pick from Unity, Corona, Cocos2D JS, AppGameKit, and other popular game engines.
  • Find a reliable mobile game development company with experience in cross-platform game development.
  • Do a bit of market research to know about the game genres that are popular among players.
  • Decide on the essential features you want in your game.
  • Prepare a monetization strategy in advance.

If you are naive and have no or little idea of the game development process, then hire game developers or reach out to a professional game development company to turn your game app development idea into reality.

Final Words-

Cross-platform game applications target a large number of audiences that are using different devices. These types of games offer the best value of money; however, they also need a bit extra investment in the development. But, if you connect to the right mobile game development company, you can get the game developed in your budget. Therefore, make your choice wisely.


Top 7 Tips for Choosing a Mobile App Development Company

Can you imagine a single day in your life without using a Smartphone? Sounds scary right? The sophistication offered by mobile devices, applications have transformed the way we live and it’s hard to live without smartphones anymore.

With the ability to perform any action on the go through mobile applications, the advantages offered by mobile applications to users are surplus.

Why mobile apps are important for your business

Smartphone have not only changed the lives of the public but also businesses. Companies are looking for ways to stay engaged with customers 24/7 and mobile applications are perfect fit to their purpose and bill. Mobile apps have helped companies to understand customers better and plan their marketing strategies accordingly to improve sales.

What are the benefits of a mobile app for businesses?

Find out some of the benefits mobile applications offer to businesses.

  • Enables direct communication
  • Enables geo-targeted marketing
  • Increases recognition to build customer loyalty
  • Helps create awareness make the sales through application
  • Increases customer engagement
  • Makes your business unique
  • Boosts brand recognition
  • Improves visibility

However, developing mobile applications for customers is often challenging for businesses and they look out for partners to develop apps that are unique, scalable, robust and high performing. 

Finding the right mobile app development company for enterprise needs is a growing concern for 80% of C-level executives. With a plethora of companies to choose from, finding the best mobile app developer out of many is always challenging.

Why is choosing mobile application development partner important?

A major reason why most mobile app development projects fail is because of poor partner selection. As most companies focus only on effective pricing they fail to account for quality, which in turn leads to lacklustre customer experience. So, it is a must to find the right partner to make your enterprise apps beneficial to your company as well as your end-users.

Top 7 tips for choosing a mobile app development company

Understanding this, here in this post, I’d like to share top 7 tips that would help you identify the best mobile app development company that can make your enterprise app dreams a reality.

Look out for the below parameters before hiring a mobile app development partner for your enterprise needs.

  • Proven track record
  • Mobile app portfolio
  • Technical expertise
  • Awards & accreditation
  • Open communication
  • Training & support
  • Effective pricing

The sections below will help you understand why these parameters matter the most for your enterprise’s success whenever you consider partnering with a mobile app development company.

Prove Track Record

There are too many companies that boast as best; however, only a few have hands-on experience in developing and delivering apps. Don’t be lured by the words. Check out their years of experience and success rate to validate their credibility. A company with lots of experience would have already helped many enterprises with different types of applications and they can help your enterprise too by understanding your requirements clearly.

Mobile app portfolio

Customer success stories say it all. Explore their portfolio of customers to find out the types of apps the company has developed and delivered. Especially, take a look at the testimonials of customers to determine the credibility of the company.

Technical expertise

Remember, only world-class app development companies have certified mobile app developers. Not every company does. Certified app developers have hands-on experience to state-of-the-art development tools and are updated with the current technology landscape and user behaviours; so, they can help a great deal in creating apps that would speak volumes to your end-users.

Awards & accreditation

This is an important metric most enterprise heads fail to count on. Only companies that help the customers with applications satisfying their end users will be in the news. Check out for the awards and accreditation of the company before making a decision. You can check out these details on their social channels.

Open communication

Keeping the communication channel transparent throughout the project is important. Ensure the company has a dedicated project manager, team, and tool to report you on the progress of the project during each phase. This will expedite the app delivery.

Training and support

Pre, during and post-launch support is extremely important for any company investing in a mobile application. As enterprise apps are rolled to a huge volume of users, training the in-house team during the project phase and post-launch is vital to make the transition seamless.

Effective pricing

Pricing is a tricky part that leaves most enterprise heads in a dilemma. Ensure the company is sharing the complete pricing details transparently without any hidden charges for support or maintenance. Many companies start with lesser pricing but will cost you an arm and leg for support/maintenance needs.

Thinking of some of the best online portals for checking out the aforementioned metrics in one place? I have covered some for your reference as well.

There is no denying the fact that mobile applications will be the best solution for enterprises to keep customers engaged and sell. Find a right partner who can direct you with right strategy and action plans to create applications that your customers love.

5 Successful Marketing Strategies for Technology

The evolution of the technological landscape has led many software companies to redefine their marketing strategies. This world is gradually shifting towards global digitalization. Marketing is a huge part of any company’s success story, and a good marketing strategy always converts prospects into customers. Marketing is the fuel that drives traffic to your website. Without the right marketing, you may lose potential customers before they even click on your website. The IT industry is huge. Technology marketing needs special attention and focuses on ensuring the brand stays at the forefront of the audience’s minds. To produce effective results and profitable ROI, marketing strategies should always be customer-oriented.

Every business needs effective marketing strategies to reach a wider audience, convert more leads, and create a functional sales funnel. Long-lasting customers don’t only help generate revenue and profit, but they promote a strong brand image. To make sure every investment in marketing is leading to a profitable result, companies use tools and strategies to figure out their targets, the upcoming challenges, and the ROI generating solutions.

Creating a technology marketing plan involves more than just writing down goals and drawing out a roadmap. The right marketing plan includes tested marketing strategies that target potential leads and boost revenue. Without the right marketing strategies for technology, especially in a tech-driven world, you cannot expect growth.

Most companies find it challenging to determine the best marketing strategies focused on technology. Keeping that in mind, TopFirms compiled a list of the top 5 successful marketing strategies.

Educate Through Content

The purpose of content is to educate the masses. In marketing, content is focused on educating potential customers. How and when you produce your content matters a lot. No matter what kind of software products or services your company offers, you will surely benefit from content production if done right.

The value of content in the digital marketing space is astounding. The purpose of content is to grasp attention. Many competitors don’t invest a lot of time in producing original content and thus mostly survive on click-through rates. Your priority should be to produce content that earns the buyer’s trust; that makes the visitor click the link and purchase your product. The low-value approach barely develops long-term trust between the target audience and the brand.

High-value content doesn’t always need to include clickbait. Portray the problem and solution through a great story. Think about the power of emotional and sentimental content that appeals to your customers. Build a relationship with your potential customers and gain their trust and interest in your brand.

Content comes in many forms; blog posts, reviews, guides, and videos. When it comes to marketing strategies for technology, specifically, educating through trends, reports, stats, infographics, and videos, produce valuable results.

Introducing any technology requires a full detailed specification of that technology. This content is mostly delivered through articles or infographics. But most people don’t have the time to read the full article or understand the infographics quickly. This is where video content proves highly valuable.

A short 3- minute video explaining the technology and its impact is enough to convert leads into revenue. Producing original video content includes great storytelling that breaks down technical jargon for a global audience. Make sure your video content helps you stand out by creating funny and entertaining content. Including infographics and client reviews is always a plus.

Influencers Partnerships 

Partnering with influential figures increases your chances of being recognized. People are relying on honest experiences and feedback from others before they invest in anything. Marketing is no longer structured. Tech buyers, specifically follow influencers who are experts in the field of technology. Partnering with such influencers adds to your credibility.

Knowing your influencer’s persona and their fan following is crucial. You don’t want to partner with someone whose goals and fan following don’t align with your product’s specifications. Identifying your target buyers gives you an idea of who they follow and what kind of content grasps their attention.

Social credibility is considered a huge factor in influencer marketing. No influencer would be interested in partnering with you if you’re just looking for some online fame. Make sure the content you produce is diverse, high quality, and regularly posted. Collaborating with influencers and sharing exclusive content with them allows you to engage more with a wider audience.

Marketing Tools

Nurturing leads is highly possible because of marketing automation tools. An automated system to collect leads, create a marketing timeline, divide contacts, and analyze sales is essential in building a sustainable revenue model. Eloqua, Marketo, and SilverPop are some popular marketing automation platforms. Not only do these platforms offer Customer Relationship Management (CRM), but they also have unified integrations to process huge data sets. Such platforms can do wonders for technology marketing.

Interactive Features and Tools

From the many trends taking over digital marketing, interactive content has been the most popular. Such content includes tools to boost engagement and generate revenue. These interactive tools focus on producing high-quality leads. Calculators, quizzes, assessments, and infographic videos are some examples.

Such interactive content helps in building relationships with prospects. Solving quizzes and doing assessments provide the prospects with personalized insights and keeps you above the competition in the digital marketing space.

Email Marketing

Although this is the oldest marketing strategy to exist, it still works. With the up and coming trends in digital marketing, it’s safe to say that innovation is added to everything. If you don’t want your content given away for free, why not trade it instead? This technology marketing tactic is now becoming increasingly popular as it’s proving to be incredibly valuable.

Ask for an email address in exchange for giving access to exclusive content. This is the easiest way to add prospects to your mailing lists and taking over their inboxes. Through email marketing, you can easily boost your brand image in your audience’s mind. 

Now that you know the five successful marketing strategies for technology, all you need to do is put them out to test and witness the fastest lead generation you’ve ever seen.

Importance of eCommerce business in lockdown

The development of online stores throughout the world have increased the economy of the world by leaps and bounds. These online platforms permit consumers to cherry-pick the merchandise from the relevant websites and place their orders online.  

E-commerce has also generated innumerable jobs which can be done from anywhere, especially from home. There are so many people who have little knowledge or basic knowledge of IT, especially women who are working from home. They are able to do a lot of back-office work of any organization from the comfort of their home. There are no fixed working hours and with lots of time flexibility, anyone can do these jobs from home, of any company around the world. This is not really a new phenomenon, because such practices have been going on, for instance, business process outsourcing (BPO), call centers, customer care services, data input, they were transferred to those countries where the salary package was much lower than the developed countries. 

The Enhancing platforms for complete IoT & mobile app development in 2020

In this digital era, technological development has outrageous growth in past decades and has taken our world to a new level too. As of now, the Smartphones have boggled the market system along with its Artificial Intelligence based apps at an increasingly alarming rate. Yes, it is clearly understood that mobile phones have become the major essential of each & everyone’s life. On the other side of the flip, the enterprises globally are giving a try to draw the traction too.  Identifying the right mobile app development company at this stage is a key factor for every client to take their business in a right direction.


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